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Patanjali’s Baba Ramdev launches Kimbho messaging app to take on WhatsApp

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After tying up with BSNL (Bharat Sanchar Nigam Ltd) to offer its own SIM cards, Yoga Guru Baba Ramdev’s company Patanjali has now launched a messaging app. Called “Kimbho”, the app bears similar features to WhatsApp, and is available free of cost on both the Google Play Store, and Apple’s App store.

Patanjali’s spokesperson K Tijarawala tweeted on Wednesday saying, “Now Bharat will speak. After launching sim cards, baba Ramdev has launched a new messaging application called Kimbho. Now WhatsApp will be given a competition. Our own #SwadeshiMessagingplatform. Download it directly from Google Play store.”

Kimbho supports both private and group chats, and features voice and video calling as well. The app can also be used to share photos, videos, music files, gifs, location, doodles and stickers, pretty much everything that is supported on WhatsApp. It also carries some customization features and according to the company is 100 percent secure thanks to its AES encryption.

The launch of its messaging application comes right after the company took its first step in the telecom industry on Sunday. Thanks to its partnership with BSNL, the company launched Swadeshi Samriddhi SIM cards, which offer 2GB of data, unlimited calling, and 100 SMS benefits in a day for Rs 144.

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At the moment, the SIM card is only available for employees and office bearers of Patanjali. After its official rollout, the company will be offering a 10 percent discount to customers on Patanjali products. Not just that, the SIM card will also be coming with medical insurance of Rs 250,000, and life insurance cover of Rs 500,000.




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