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Instagram could soon let you post hour-long videos

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Facebook-owned Instagram could soon be modifying the existing time constraints on videos uploaded on its platform, allowing users to upload videos up to one hour long. A report by WSJ suggests that Instagram is considering implementing the feature in an effort to give its users more creative flexibility. It would also bring the platform more in line with key competitor YouTube, as well as parent company Facebook’s video sharing platform.

At present, Instagram has a video length limit of around 60 seconds for videos uploaded to the main feed, while Instagram Stories allow clips of about 15 seconds each. While the length arguably does suit the use-case of the platform and makes usage a bit more casual, opening up the platform to longer videos could prove beneficial to the platform in the long run.

However, the plan is believed to still be in the planning stage and entirely tentative, according to the report. Reasons that could factor into the decision could be the current smartphone-specific platform of Instagram, as well as the fact that users on the image-focused platform prefer short, crisp images and videos. The story-telling experience on Instagram owes much of its success to its simplicity and ease-of-use, and any tweak to this could adversely affect its user-friendliness.

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Instagram has over 800 million users, of which about 300 million are active daily users of the Stories feature. Stories allows time-limited posts that expire after a day, giving users a magazine-like view into the lives of the people and accounts they follow. Long-form video could even fit into the Stories section, as Instagram looks to become a more feature-filled video sharing platform.




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